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Administração mercadológica princípios e métodos

By:

ARANTES, Affonso C. A LIMA FILHO, Alberto de O GUERREIRO, Bruno A. de Miranda SILVA, Gustavo de Sá e BARIANI, Haroldo FIGUEIREDO, Orlando HAMBURGUER, Polia Lerner RICHERS, Raimar

Language: Português Publication details: FGV 1982 Rio de JaneiroEdition: 4.edDescription: 1003Subject(s):

Administração Marketing Distribuição Mercado Pesquisa de marketing Pesquisa de mercado Produto Propaganda Planejamento estratégico Estratégia de marketing FIPEN

DDC classification:

658.8 A683a A683a

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