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Administração de marketing

By:

KOTLER, Philip KELLER, Kevin Lane

Language: Português Publication details: Pearson Prentice Hall 2006 São PauloEdition: 12.edDescription: 750ISBN:

978-85-7605-001-8

Subject(s):

Administração Marketing Qualidade Planejamento estratégico Mercado Estratégia de marketing Concorrência E-Marketing Consumidor Produto Distribuição Atacado Varejo Venda Propaganda Merchandising Controle de gestão FIPEN

DDC classification:

658.8 K88ad K88ad

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A bíblia do marketing

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