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Administração de marketing análise, planejamento, implementação e controle

By:

KOTLER, Philip

Language: Português Publication details: Atlas 1998 São PauloEdition: 5.edDescription: 725ISBN:

85-224-1825-X

Subject(s):

Administração Marketing Qualidade Planejamento estratégico Mercado Estratégia de marketing Consumidor Produto Distribuição Atacado Varejo Venda Propaganda Merchandising Controle de gestão FIPEN

DDC classification:

658.8 K88a K88a

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